Word: forsyth
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...when the fad's appeal dwindled in the late 1970s, sporting good stores stopped selling skateboards and manufacturers went bankrupt, according to the owner of the Bike Infirmary, David Forsyth...
However, since the middle of last summer, Forsyth says, skateboards have been in demand once again. He attributes some of this resurgence to the recent movie Back to the Future, which showed teen idol Michael J. Fox finessing his way out of tight situations on a skateboard...
...This is the hottest they've been since the late 1970s and my inventory is the lowest it's been in the last five years," Forsyth says, adding that his store now sells three times as much skateboard equipment as it did two years ago--in 1985, he grossed $20,000 on skateboard merchandise alone...
...bulk of the new customers are youths in their early teens, according to Forsyth. "We're selling a lot of boards to first-time skateboarders," he says, describing them as 12 to 15 year old boys who want "wide brightly colored boards with gusty graphics...
Despite the overwhelmingly adolescent character of the new skateboard crowd, Forsyth says that he still sees some older customers--most of whom are punks. "Some of the more serious skateboarders come in with the colored hair and all of that--cosmetic trappings...