Word: forte
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Dates: during 2000-2009
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...child's makeshift fort, constructed of sleeping bags and dining room chairs, does not have a savvy marketing department. If it did, The Fort™, like any hot plaything, would have an animated TV show, a comic book, a video game available on multiple platforms and its own aisle at Toys R Us with several Fort variations to encourage repeat shopping. Oh yes, and this summer, The Fort would have its own movie. The Fort Movie would star someone just a little bit too old and too good-looking to be playing in a fake fort, who manages to save...
...should probably copyright that Fort Movie idea because Hollywood, which has made a mint selling toys inspired by its movies for decades, is now selling movies based on toys. And, as if this summer's news that Baby Einstein videos won't necessarily send a newborn to Harvard and toys made in China may cause intestinal damage weren't enough to send parents back to good old teddy bears, it turns out toy movies aren't all that great for kids either...
...travel scenario that has become all too familiar for Marion Blakey, administrator of the Federal Aviation Administration (FAA). A severe thunderstorm hits a hub airport like Dallas-Fort Worth, grounding all of the planes there for two hours. Soon those delays spread to airports nationwide, and flights that weren't even bound for Dallas could be canceled. By that point, tens of thousands of passengers might be affected and millions in revenue lost by the airlines. And when the next storm hits, it will happen all over again...
...Brooklyn might have trouble making himself at home in rural Iowa, then you haven't spent a day here with Rudy Giuliani. In fact, to hear him talk, the former New York City mayor can hardly tell the two places apart. Ducking into Longhorn Saddlery and Western Wear in Fort Dodge to pick up some cowboy shirts for himself (extra large) and his designer-loving missus (small), Giuliani noted, "They had bull riding this year in Madison Square Garden." At a town-hall forum held at Northern Iowa Area Community College (NIACC), he marveled, "There's a city...
...Earthwatch and other industry veterans well know, make-a-difference sojourns often attract repeat customers. "It's lifechanging," says Barbara Jenkel, 68, of her 2005 caravan with Relief Riders International through India's Rajasthan Desert. On the 15-day trip, which included a night in a 257-year-old fort, the retiree from Chappaqua, N.Y., helped set up medical camps and distribute books to schools and goats to poor families. She found the experience so inspiring that she's going back in October. Volunteer vacations also channel tourism dollars to places that aren't usually featured in glossy travel brochures...