Word: forthings
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Like any half-decent Hollywood thriller, every serious political brawl in Washington needs at least one good villain. It's not nearly as much fun or as easy to score points and hurl invective back and forth without a compelling one-dimensional character at the center of it all. Robert Bork played that role magnificently in his 1987 epic Supreme Court battle, as did Clarence Thomas in his more understated performance four years later. More recently, during the bloody conservative revolt over the Supreme Court nomination of White House counsel Harriet Miers, the real villain turned...
...into the spending power and fashion savvy of boomer women--the 77 million female Americans born between 1946 and 1964 who have long set the pace for marketers and advertisers. Last year the Gymboree Corp. launched Janeville, a Juicy Couture-style line for boomers. In August Gap Inc. introduced Forth & Towne, aimed at mature women, its first new brand since Old Navy debuted in 1994. And in September Liz Claiborne Canada launched a new chain called Yzza for the same age group. Even the denim market is growing up, with brands like Vitamina and Sergio Valente targeting hip moms...
...also hopes to cash in on the need for better service among older clients with Forth & Towne salespeople, called "style consultants," who advise women on putting together a complete look. "In focus groups, women kept telling us, 'I have so many clothes, and I don't know how to put them together,'" says designer Austyn Zung, who was hired away from Oscar de La Renta. Another key service element will be fitting rooms with extra lounging space for a friend or husband. The fit of the clothes is another major point of difference with Gap and is geared toward...
...Forth & Towne also hopes to target four different types of boomer women by offering four brands under one roof: Vocabulary, Prize, Allegory and Gap Edition. Vocabulary is more comfy and expressive; Prize is sexier; Allegory, classic and tailored; and Gap Edition, casual. "This customer has a hard time finding clothes that fulfill all her needs," says Gary Muto, a 17-year Gap veteran who was named president of Forth & Towne last September. "And they all don't lead the exact same life. They are career women, stay-at-home moms and everything in between." Maybe apparel marketers will finally...
Harvard’s Office of International Programs (OIP) launched a Web database last month that will help undergraduates find grants to study abroad. The database, which is online at funding.fas.harvard.edu, could help Harvard move closer to achieving one of the goals set forth by the College’s Curricular Review last April. “Every Harvard College student should be expected to complete an international experience, defined as study, research, or work abroad” according to the summary of the Curricular Review’s principal recommendations that was released at the time. In the first...