Word: fortiflex
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...dishwasher-safe. This made it the durable dishware of choice on some U.S. Navy ships during World War II. After the war, designer Russel Wright and the St. Louis-based company Branchell, among others, developed molded dinnerware out of melamine, known as Melmac, designing sets under names like "Flair," "Fortiflex" and "Color-Flyte." Throughout the 1950s, as Americans started buying processed foods and washing machines, clamoring for anything that conveyed "modern," colorful melamine bowls and plates became mainstays in kitchens across the country. Unfortunately, Melmac tableware was prone to scratches and stains and so the dishes fell out of favor...
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