Word: foto
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Dates: during 1937-1937
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With LIFE, Look, Pic, Foto, on the stands and so many highly-paid publishing minds engaged in the picture magazine business, someone was certain to see the funny possibilities in the current trend. Last week former Fawcett Publications Business Manager William Cotton did just that, put on newsstands mainly in the Midwest 200,000 copies of a 10? bimonthly, Peek-A Look at Life. In Peek Publisher Cotton, now eastern representative of Illinois' Kable Bros. Co., printers, does a picture Ballyhoo of LIFE in "Peek Along America's News Front." Sample caption: "Larry (Tarzan) Crabbe holds Betty Grable...
...Foto looks like Look.* Dell Publishing Co.'s feeler into the picture magazine field, Foto is billed as "the Candid Camera Magazine," launched as a 10? bimonthly. If successful, it will supplement Dell's lucrative Modern Screen, Radio Stars and Ballyhoo. Editor West F. Peterson, out of Illinois via the University of Wisconsin and its Daily Cardinal, ordered a press run of 400,000 for Foto's, first appearance. Readers got 66 pages in rotogravure of photographs intended to raise the reader's hair, hackles or eyebrows. Most appalling shot: the corpse of a New York...