Word: foulness
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Dates: during 1970-1979
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...marked Q. Sure enough, most people tested preferred the drink in the M glass (hence the "Coke beat Coke" headline). Pepsi then revised the letters on its test glasses to S and L-and again consumers preferred Pepsi, which was always in the L glass. Again Coke executives cried foul, contending that just as people preferred M to Q, they liked L better than S. Questioned about this, Dr. Ernest Dichter, a motivational research expert, reported that he knew of no studies indicating a bias in favor of the letter...
Augusta County Hot Springs, Virginia, produces bubbling waters (112° Fahrenheit) that can be used to treat rheumatism. Says one visitor: "It smells and tastes strongly like the washings of a foul gun." Located in inaccessible mountains near the sources of the James River, the springs could once be reached only by an Indian trail, but the authorities recently raised ?900 by a lottery and cleared a coach road to nearby Jennings...
Count me among the "outraged" that such foul play has been magnified and reinforced by sports promoters and the media...
...Minuteman defense was forced to foul to stop the intense New York pressure, resulting in two direct kicks in three minutes for Pele. Usually one is enough for the "King," but a diving save by Harvard alumnus Shep Messing '72 on a banana shot to the far left corner made a second try necessary...
...spoke well for his position as the model white suburban youth with aspirations to play in professional sports. He had methodized and refined basketball so that fat, second-rate coaches would quote his book glowingly at basketball camps, boys would imitate over-the-shoulder and slow, funny-looking foul shots, and--Bradley now realizes--fathers would allow a fifty cent paperback with pictures to replace them. His hook shot, as he diagrammed it, evolved in nine parts; he exercised his peripheral vision by identifying trees across the street while walking along looking straight ahead; he went through the five phases...