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...allow customers to download best-selling books from its e-bookstore to the Kindle for only $9.99 a pop played a big role in stimulating demand. "When we have both [hardcover and e-book] editions, we sell six Kindle books for every 10 physical books," said Jeff Bezos, founder and chief executive of Amazon, in a statement...
Brown's campaign shows social technologies organizing "the passion and drive and power of an idea," says Ning CEO and co-founder Gina Bianchini...
These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build...
...flamboyant populist and founder of a virulently anti-immigrant political party, Geert Wilders sees himself as a champion of free speech in the Netherlands. Others would disagree. Wilders, a member of the Dutch parliament, is in court this week to face five counts of inciting hatred and discrimination for describing Islam as a fascist religion and Moroccan youths as violent and for calling for the banning of the Koran. The trial, which resumed Wednesday, Feb. 3, after a two-week break, is seen as a test of the limits of free speech and the famously tolerant country's commitment...
...European economies aren't as big as the U.S., so the debt involved isn't as much, but when levels get too high and financing them just isn't possible anymore, the entire thing will come falling down," says Eric Grémont, co-founder of the Paris-based Politico-Economic Observatory of Capitalistic Structures. To avoid this, he and Touati both say that states must freeze their spending at current levels to speed up a return to economic growth. But when that happens, they add, governments must also start slashing budgets, reducing expensive state services and cutting jobs...