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...Technology and tradition don't always mix - witness several ultra-Orthodox communities' resistance to cell phones and internet use -but matchmaking turns out to be an ideal candidate for modernization. "Traditionally matchmakers only had 100 people they might set you up with," says Marc Goldmann, co-founder of SawYouAtSinai. But online dating expands that pool to tens of thousands of people and erases the "blind" element of the classic set-up. As Goldmann puts it, greater efficiency means better matches...
...been a heck of a year for Facebook, everyone's favorite social network. That was obvious when founder and CEO Mark Zuckerberg took the stage at F8, the annual developers' conference in San Francisco on Wednesday...
...instance, in Portland, Ore., where vacant lots are scarce, an ad on Craigslist asking for unused land gave rise to City Garden Farms, a quarter acre (0.1 hectare) spread out over 12 backyards. Not much arm-twisting was involved. "This adds to the value of our community," says co-founder Martin Barrett. Indeed, edible gardens have become so trendy that in St. Louis, Mo., a housing developer is including an organic farm as a subdivision amenity, and in Queens, N.Y., the current exhibition at P.S. 1 Contemporary Art Center is a stylish farm...
What's more, the tests don't always offer consistent results. Linda Avey, co-founder of 23andMe, says consumers have received conflicting results from different companies. That can happen for various reasons: not all tests read the same SNPs to calculate the same risk, and not all risks are calculated using the same metric (some results compute the risk of cancer over a lifetime, for example, while others may assess the risk within a 10-year window). "We want to come together as scientists and say, Here's how we should present the information to the consumer," says Avey...
...question is, How helpful is the information you receive? How accurate? The science behind these tests is still so new that some health regulators and medical professionals are questioning their validity and their practical utility. TIME.com's Sarah N. Lynch recently sat down with Linda Avey, co-founder of one of the industry's leaders, 23andMe, based in Mountain View, Calif...