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...Will any of Tag Heuer's customers refuse to buy a pricey Swiss watch because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn't bode well for Woods' Tag prospects. "They've already gotten their brand equity out of Tiger Woods," says Ben Sturner, founder and CEO of the Leverage Agency, a New York City-based sports-marketing firm. "He's not going to help them now." (Read "Can Golf Survive Without Tiger Woods...
...Upper Deck On Tuesday, in its first public statement since the scandal broke, Upper Deck, a trading-card and memorabilia company, said it is standing by Woods. "Tiger and his family have our full support," said Richard McWilliam, founder and CEO of Upper Deck. "We look forward to his eventual return to the PGA Tour." Upper Deck, which has created Tiger Woods trading cards and collectibles like a Tiger Woods bobble head, has an exclusive licensing agreement with Woods. Upper Deck has no good reason to back out of the arrangement. If Woods catches fire again, the company's Woods...
...Unlike most companies, particularly foodmaker Kraft, which is also considering a bid for Cadbury, Hershey is controlled not by investors but by a charitable trust, established a century ago by company founder Milton Hershey to fund the education of orphans. The Hershey Trust, which holds 80% of the voting stock of the candy company, runs the Milton Hershey School not far from the corporate headquarters in central Pennsylvania, and it is required to maintain it in perpetuity. (See which businesses are bucking the recession...
...Several of the historic food companies in the U.S., including Kellogg's and Campbell's Soup, have associated charitable trusts that own some stock, but none come close to rivaling Hershey in terms of the close financial entanglement of the company and the founder's philanthropic foundation...
...This little exhibit is simply one little step for Harvard in what it’s done in the past for the environment,” said Zofnass, who is the president and founder of the Environmental Financial Consulting Group Inc., a New York City firm that advises environmental and engineering/consulting firms...