Word: fountains
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...need a T-Bird or an "I Like Ike" button to enjoy that classic American institution of the fifties: the drugstore soda fountain. According to local fountain proprietor Phylis E. Madanian, you can find one of only three operating Massachusetts soda fountains around the corner from the Square on Brattle Street...
Complete with marble-topped counter and an antique soda-fountain glass, display Billings and Stover Apothecaries, Inc. has all the trappings of the drugstores that many of our parents--and grandparents--may have known...
...drugstore's inedible merchandise complements the cultural nostalgia produced by the soda fountain's presence. There are postcards featuring such Fifties idols as James Dean, Marilyn Monroe, and Elvis Presley. Antique shaving brushes and genuine victorian bath products line the walls and combine with the retro decor to evoke an even earlier...
...recent years, however, increased competition from national chains such as CVS left Billings and Stover struggling to survive. By the middle of 1994, Madanian says she was ready to try anything to stay in business. So she recreated (as best she could) the store's original soda fountain...
Madanian points to a large photo hanging from the wall. In the framed picture appears an elderly man, garbed in an apron and standing behind the original soda fountain...