Word: four-week
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...study was small, with just 36 volunteers, but rigorous and well designed. Researchers housed each participant in a soundproof room with dim lighting, no windows and no hint of real time. For most of the four-week study, the volunteers were kept on strict 20-hour cycles of sleep and wakefulness. The "forced desynchrony" was intended to throw the body's 24-hour clock out of whack, according to the study's lead author, James Wyatt, while mimicking the off-hour sleep-wake cycle that shift workers and jet-lagged travelers often struggle with. Every "night" of the study...
...less effective. Since TV audiences are so fragmented, insiders argue, outdoor ads are a surer way to reach more people more frequently than other forms of advertising. On average, says Senese, out-of-home signs are seen by 90% of U.S. adults in a given geographic area over a four-week period. And in places where mobile technology has penetrated deepest into the culture, the effects are even more eye-catching. According to research by global ad agency Mediaedge:cia, around 50% of adults worldwide have experienced "new outdoor" ads, a figure that rises to 65% of adults in Singapore...
...headed back to the woods this month for a four-week Emergency Medical Technician (EMT) certification and wilderness training program, a preparation that many outdoor jobs require. Upon completing the training, Kleinschmidt plans to move to Colorado to work for Deer Hill Expeditions, a program that runs outdoor travelling and service trips for high school students...
...studies language acquisition at the University of Washington, conducted an experiment comparing the effects of Chinese audio recordings for children and a Chinese-speaking human. She had a native Mandarin speaker play with a group of babies while speaking Chinese for 12 sessions of 25 minutes each over a four-week period. Later she tested the babies and was able to demonstrate that they recognized Mandarin sounds. But when she repeated the experiment with three control groups?one set of babies that saw the Chinese speaker play with babies on video, another that listened to an audio recording...
...came from Harvard coach Tim Murphy when he proclaimed that O’Hagan could throw 10 interceptions against Brown before he’d think of pulling him. It came from Murphy in his decision to stay with O’Hagan despite a terrible four-week stretch that saw the Crimson go 1-3, and in which the sophomore turned the ball over more times than Harvard had the entire previous season. And it came from Murphy on Saturday, when he stuck with O’Hagan for that final drive despite the quarterback?...