Word: four-wheeled
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...greater rate of production than last year. One thing is, however, certain-the period ahead will be one of intense sales competition. Practically all leading makers are giving scrupulous attention to small refinements and popular mechanical features in their new ears, as well as such innovations as four-wheel brakes and balloon tires. The competition in prices is equally keen. It is estimated that a dollar will buy 11% more in automobiles now than it could have in 1913. In fact, the automobile stands out almost alone as being cheaper now than before the War. This price reduction has been...
...prosperity which has come to automobile manufacturers this year, there is every evidence of keen competition in the business. Price cutting by Ford, Willys-Overland and others has been announced. After the widespread publicity given by the Buick to its adoption on 1924 Models of the four-wheel brake, Studebaker is now advertising extensively that front wheel braking is dangerous and will not be employed upon its cars. Evidently leading car manufacturers look forward to 1924 with the realization that competition will be even stiffer then...