Word: fourfold
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Perfume is just the beginning. Rolls-Royce has run an ad in Architectural Digest that lets readers smell the leathery Rolls interiors. Calls to the company increased fourfold the month after the ad appeared. Readers could also breathe deeply of DeKuyper's Original Peachtree Schnapps or scratch and catch a whiff of Ralston Purina's dog food Butcher's Blend. McCormick & Co. Inc. of Hunt Valley, Md., has put out its annual report on sales of its spices. The financial statements smelled of buttered cinnamon...
...past seven years, the U.S. has provided El Salvador with $500 million in military aid and $1.5 billion more in economic assistance. Since 1980 the size of the Salvadoran army has grown fourfold, to 52,000, while that of the guerrillas has dropped from 10,000 to an estimated 5,000 to 6,000. The army's overall mobility and effectiveness have increased markedly, and it is no longer ridiculed as a "9-to-5" outfit whose officers go home on weekends and holidays...
...Some offerings are larger in spirit than in dollar value. A former federal employee who felt guilty about copying private letters on a Government duplicating machine sent in $20 last year. He figured the copying cost came to $5, but he sent more "because the Bible says to repay fourfold...
Several such events or "co-factors" have been suggested in the papillomavirus-cervical cancer connection. They include smoking (which appears to increase risk of this cancer fourfold), poor hygiene and concurrent infection with the herpes simplex virus type 2. Says Dr. Carlos Lopez of the Centers for Disease Control: "Maybe one virus is the instigator and the other is the promoter...
...importance as a data-storage tool. The most visible example of that capacity is the audio compact disc, introduced commercially in 1983. More than 50 million CDs and 1.8 million players will be sold this year, generating total revenues of more than $1 billion. CD sales have been increasing fourfold each year, helping to send LP record sales into decline. A CD stores music in digital form in some 15 billion microscopic pits on its aluminum surface. As the CD spins inside its player at up to 500 r.p.m., a laser scans the pits and beams their information...