Word: fours
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Dates: during 1960-1969
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Downgrading in Washington. Working under the United Nations for twelve years, the four countries have raised $175 million, nearly one-third among themselves and the rest in loans and grants from 26 other countries, to finance hydroelectric projects, bridges and engineering studies. The U.S. has spent about $36 million. Thailand has completed two dams, Laos is working on the big Nam Ngum Dam, and Cambodia has begun a power and irrigation project near Pnompenh. Now the most ambitious project of all is ready for financing: the $1 billion Pa Mong Dam between Thailand and Laos. The dam, the first...
...conform to Asian values. Project members favored the imaginative and inspirational Schaaf. As for being palatable to the Communists, Schaaf says: "We want to produce irrigation and power for the people of the Mekong basin. We don't give a damn what their politics are." Representatives of the four nations refused to accept Umbricht, threatened to sever ties with the U.N. and hire their own man, an Asian from one of the Mekong countries. They finally approved William Van Der Oord, a U.N. official from The Netherlands-but only on an acting basis. The Mekong Committee insists that...
...marketing, the key to growth is anticipating, even creating, demand for new products-and some of them surpass yesterday's wildest fantasies. Four-color, full-page advertisements for one such item have been appearing in Mademoiselle, Harper's Bazaar, Cosmopolitan and other publications. An unclothed, deadpan model looks out from under the slyly provocative headline: "Relax. And Enjoy the Revolution." The product is Cupid's Quiver, a $3.50 package of twelve sachets of liquid douche concentrate that is offered in two floral scents (orange blossom and jasmine), as well as two flavor scents (raspberry and champagne...
...such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists liked the idea, though some recommended eliminating heavy, sweet flavors, like peach rum. The manufacturer took their advice...
Making Breaks. He is just the man to do the shoring. When he left his post as general manager of the Packers to accept the Redskins' offer (of about 5% of the stock), the first thing Lombardi did was to lure Sam Huff out of retirement. A four-time All-Pro middle linebacker, Huff came back simply because "Lombardi is my kind of guy." Sam proved as rugged and mobile as ever. In the first game against Philadelphia, he came from nowhere to pick off a Norm Snead pass and lumber 18 yds. for a touchdown...