Word: fourthly
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Dates: during 1950-1959
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...series came from the late Texas Publisher-Philanthropist Clyde E. Palmer, a loyal McGuffey old grad. The Palmer Foundation is underwriting $200,000 of the capital costs of the series, gets in return a 4% royalty. American Book started the series in 1956 with readers for the fourth, fifth and sixth grades, this summer brought out books for the first three grades. In 1959: volumes for seventh-and eighth-graders...
Optimistically, Brown and Editor Walter M. Mason hope that the Golden Rule Series will help curb juvenile delinquency by exposing pupils to their eleven themes. So far, at least, the children are meeting them halfway. In Cincinnati public schools, which bought sets of books for their fourth, fifth, and sixth grades, boys and girls are even reading the Modern McGuffey on their own time. The favorable reaction of one fifth-grade girl: "Things that are funny really are funny, and things that are serious really are serious...
...Later, musicians performed another birthday tribute: a cantata by Composer Jean Françaix for five strings, five winds and six-handed piano. Over the bubbly, breakneck music ex-pupils chanted their praise of Nadia. One, made up to look like President René Coty of France, paid the Fourth Republic's tribute; another, costumed like a priest, intoned, "St. Nadia, protect us," and two more singers, representing Sebastian (Bach) and Igor (Stravinsky), chanted: "Long live peaceful coexistence...
Died. Bertha Krupp von Bohlen und Halbach, 71, granddaughter of Munitions King Alfred ("Alfred the Great") Krupp, and herself fourth-generation ruler of the Krupp empire, mother of the current (since 1943) Steel Kingpin Alfried Krupp (TIME, Aug. 19), who gave her name to the famed Big Bertha, the 42-centimeter mortar that smashed World War I forts and cleared the way for the German advance into Belgium and France; of a heart ailment; in Essen, Germany...
...Grey Flannels. The Revlon account had hit $6,000,000 when Revson last year abandoned Norman, Craig & Kummel, badly rocking the agency (1956 billings: $25.8 .million). Before he shifted completely to BBDO, fourth-biggest agency (1956 billings: $194.5 million), Revson took the precaution of siphoning off part of his business to three smaller firms. But the big problems flowed into BBDO along with Revson. The biggest was the fact that Client Revson demanded top-quality advertising and simply worked too hard for the admen to keep up. The weary admen began agreeing with Revson's bad ideas as well...