Word: fractionalize
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Unlike Coca-Cola's, Kit Kat's formula is different almost everywhere. A Russian Kit Kat is a fraction of an ounce smaller than a Bulgarian one, and the chocolate is coarser and not as sweet as that in a German Kit Kat. In Japan, strawberry-flavored Kit Kat is all the rage. Each of these product variations is the result of thorough market research on local tastes. "There is no global consumer for the food-and-beverage business. This is a deep belief we have," Brabeck says...
...Witness the taboo that is single-payer health care, something which no Democratic candidate short of Dennis Kucinich is publicly supporting. Self-described progressives can’t understand those who brush off their inexorable logic. European countries, they point out, spend a fraction of what we do on health care but have healthier populations. Thus, a single-payer system is obviously the solution...
...True, the book - like the museum's public exhibits - represents a tiny fraction of the vast trove that Alexander Macleay and his son and nephew amassed in a century of obsessive collecting. But it will, Stacey hopes, give readers the kind of thrill she felt when she began opening the thin drawers of Macleay Snr's purpose-built cabinets, "and they're all full of butterflies. One's got all cream ones, the next is orange, then spotted ones, and you keep going, Wow. Oh, God. Look...
...Square’s restaurants are unattainable (I may love food, but I love a new pair of shoes even more). But even if I can’t afford Rialto, the sequel to “Home Cooking” is at The Harvard Book Store for a fraction of the price and none of the calories. —Staff writer Madeline K.B. Ross can be reached at mross@fas.harvard.edu...
...Racehorse owners, on the other hand, face long-shot odds. Only a fraction of horses purchased, trained and stabled win prize money consistently; many never compete at all. But that isn't stopping thousands of investors around the world from trying to grab a piece of the next Seabiscuit. If horse racing was once the sport of kings, now it at least encompasses earls, minor nobles, and maybe even a squire...