Word: fractionalize
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...Indian market for alcohol - mostly spirits and beer, as well as wine - totaled $14 billion last year, and was one of the fastest-growing alcohol markets in the world. Imports account for only a tiny fraction of that, but with India booming while demand elsewhere stalls, no international beverage company can afford to ignore it. Over the next five years, the Indian market for alcohol is projected to grow at 10% a year - more than in China, the U.S. and Europe combined, according to an estimate by KPMG India. "You've got a sizable population, a growing middle class...
...What they're drinking, however, are well-established Indian brands, not imports. The U.S. exported only about $1 million worth of whiskey to India last year, just 1% of total U.S. whiskey exports and an even tinier fraction of the $7.5 billion Indian whiskey market. Coleman is hoping to change that. In October, his trade group organized a three-city tour of India to introduce Indian consumers to the pleasures of bourbon, rye and other American whiskeys. At the New Delhi event, the New York City bar legend Toby Cecchini, who is credited with inventing the Cosmopolitan, mixed classic cocktails...
...condition. But that still leaves 60% of the increase unaccounted for. "Most scientists believe there is something more than just awareness and a broadening definition that is responsible for the rise," says Dr. Gary Goldstein, president of the Kennedy Krieger Institute in Baltimore. "We are seeing some fraction of the increase that is probably due to more cases of autism...
...Still, the Vietnamese people (and the government, though more quietly) contend it's the U.S. that should be doing more - much more. Some point out that the U.S. spends only a fraction on Agent Orange cleanup compared to the $50 million it spends every year on searching for the remains of American soldiers missing in action. Thao Griffiths, country director of Vietnam Veterans of America, which works on lingering war issues, points out that the legacy of each is equally painful. "The issue of MIAs for Americans holds the same importance that Agent Orange does for the Vietnamese," she says...
Over the past four years, churches that support Advent Conspiracy have donated millions of dollars to dig wells in developing countries through Living Water International and other organizations. McKinley likes to point out that a fraction of the money Americans spend at retailers in the month of December could supply the entire world with clean water. If more Christians changed how they thought about giving at Christmas, he says, the holiday could be transformative in a religious and practical sense...