Word: fractionalized
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...These critics say it should have been obvious to the sophisticated financial firms who bought that insurance that AIG had no ability to pay out on such claims. So when AIG ran out of money, buyers of its insurance should have been forced to settle those claims for a fraction of what they were due. Instead, AIG took money from the government and paid the claims in full. (See 25 people to blame for the financial crisis...
...screening efforts underway primarily in urban areas throughout Latin America, sub-Saharan Africa and South Asia, but they serve only a tiny slice of the population who would benefit, according to Sankaranarayanan. For example, "in India, less than one million pap smears are taken each year," he says, a fraction of the more than 200 million women who are at risk for developing cervical cancer...
...harder to fix up a pair of sneakers. Plus, consumers might be trading down from expensive golf equipment to shoes. Instead of splurging on a $700 set of new clubs, which rarely wear out to the point you can't use them, golfers can buy new shoes for a fraction of that cost. This way, they feel like they're saving money while getting a necessary upgrade. (See pictures of shoes worn by Olympians...
...Margins Are Small, Too Not much marketing will be needed to sell the Nano to aspiring Indians like the ones I met in Pune. Indians buy about 1.4 million cars and 7 million two-wheelers a year. Even if the Nano initially grabs just a fraction of this market, as Tata executives expect, demand will outstrip the current annual production capacity of 45,000 cars - meaning there will likely be long waiting lists and disappointed customers. But Tata Motors can't make more Nanos due to a controversy over construction of what was to be the Nano's main factory...
...Amazon, I blanched at the $16.19 price. Every Kindle text I've purchased since Amazon started selling the device in November 2007 has been $9.99. Indeed, that was one of the Kindle's main draws: you could buy books wirelessly, on demand and at a fraction of the cost of their printed peers. Case in point: Littell's book was listed in Amazon's Kindle store with a hardcover price of $29.99, making the digital version seem like a real bargain. But later I discovered that Amazon's bookstore was selling the new hardcover for $17.99. So the Kindle saved...