Word: fractionated
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Dates: during 1980-1989
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Such small companies need fresh capital if they are going to keep up in a business where supply has finally caught up with demand. For instance, Imagic has budgeted $10 million-about 20% of its estimated 1982 sales-for six months of television commercials. That is still only a fraction of the $100 million that Atari spent on advertising in 1982. Money alone, however, is not enough; in the latest ranking of the bestselling video games, Atari's top entry, Berzerk, ranks only fourth...
Though promising, the training now under way offers help to only a fraction of the structurally unemployed. The programs will have to be greatly expanded and improved through the combined efforts of industry, labor, governments and educational institutions. Giving today's workers the skills for tomorrow's jobs will be a formidable economic challenge for the 1980s...
Losses from counterfeit cards alone are running about $30 million annually, but that is only a fraction of the roughly $400 million that will be taken this year in spurious credit-card transactions. Thanks to a 1971 federal law, a consumer's liability in theft or fraud is limited to $50 per card; the cost is usually absorbed by either the bank or the company issuing the card. Eventually, however, the losses drive up the cost of goods and consumer credit...
...among the vets. The main goals: to get one another jobs and burnish their collective reputation. "There's a degree of enlightenment now on the part of employers," says Stewart Roth, supervisor of veterans' job programs for California. 'They're coming around." Only a small fraction of the war's veterans, after all, came home with serious emotional problems, even though for a decade the Viet Nam veteran has been portrayed in films and on TV as a doped-up maniac itching to mow down strangers. More and more, says Horton, the public is "seeing...
Western Europe, hurting from the recession, sorely needs the jobs the pipeline will provide. And the U.S.S.R. gas will, in fact, represent only a fraction of the allies' energy requirements...