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...Whether Jesus is God or whether he is not God is irrelevant. The "character" Jesus is detailed in the Bible. Even the Old Testament books foreshadow him. Would not the Bible then be the best evidence of him? To scratch out almost all the Gospels and accept only a fraction of them as possibly true is quite puzzling. BRIAN JANZEN Yarrow, British Columbia...

Author: /time Magazine | Title: Letters, May 6, 1996 | 5/6/1996 | See Source »

...more rational approach to marketing. Typically, the manufacturers raise prices aggressively and then "deal back"--that is, offer coupons while at the same time paying grocers incentives to promote the product. This method is enormously wasteful. Consumers, annoyed by or indifferent to coupons, redeem only a fraction of those distributed; the handling costs are high; and, worst of all, it's not a particularly effective way to build a brand. Smart shoppers often "cherry pick" a category, buying only the brand that's on sale, so the manufacturer gains no loyalty...

Author: /time Magazine | Title: CEREAL SHOWDOWN | 4/29/1996 | See Source »

...civil trial was largely symbolic, because Goetz will hardly be able to pay even a small fraction of the settlement. The civil proceedings were begun by the late anti-establishment legal hero William Kunstler, and concluded by Ronald Kuby, the pony-tailed bearer of Kunstler's mantle. The second Goetz verdict may signal that juries have become more immune to race-baiting or less likely to see black youth as potential muggers...

Author: By David W. Brown, | Title: SIZZLE THE BACON | 4/27/1996 | See Source »

...have cut bonuses, cut overtime pay, frozen salaries and slashed other benefits. University graduates, especially women, encounter what the press has dubbed "the super-ice age of employment." Homeowners who bought at the top of the real estate market in 1991 are stuck with apartments and houses worth a fraction of what they paid. "For working people like me," says Midori Suzuki, a mother of two and a nurse who works full time, "life is getting more and more difficult. I have to work harder and harder to make a living...

Author: /time Magazine | Title: THE FAILED MIRACLE | 4/22/1996 | See Source »

...Turkish) government, and when he later got permission, it was with the understanding that he would split what he found with the Turks. But he smuggled many objects out of the country. When Turkey sued for the return of Priam's Treasure, Schliemann bought the Turkish share for a fraction of its value. He donated the treasure to Germany...

Author: /time Magazine | Title: TROY'S LOST TREASURE | 4/22/1996 | See Source »

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