Word: fractionization
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Although the sample was small - TPS has 1 million users and only a tiny fraction of viewers ended up taking a trial spin - the campaign shows the promise of interactive advertising. Says Olivier Danan, Opel France's marketing director: "The potential is huge, once more people are connected and people are able to interact quickly with ads." The London office of tech consultancy Jupiter MMXI predicts that European remote-control purchases via interactive TV will jump from $639 million this year to $10 billion by 2005. Advertising is not only getting more interactive but moving from a scattershot approach...
...counted, the army would have thrown out the miners?as they did at other similar sites?and allowed Australian firm Aurora Gold, which had won rights to mine the area, to go about its business. Even critics of the mining company say its modern equipment would have produced a fraction of the mercury currently being dumped. Instead, the region is confronting a disaster of biblical proportions as illegal miners burrow into the muddy earth. The ore they bring up from the hundreds of tunnels snaking as far as 70 m under the surface contains minute amounts of gold...
...according to the plaintiffs, many American Indians who participated in these deals never received their money or received only a fraction of what they expected to be paid...
...tiny fraction of what we make," Kelly admits. "But making the start is what counts. All this is part of building up our brand and our presence...
...economic terms, it's barely a snowflake. The gay and lesbian couples coming to Vermont to wed are but a tiny fraction of the 4 million visitors the state attracts each year. What's significant is that in some Vermont towns, civil unions have become a part of the fabric of everyday life. In Brattleboro, a bucolic community of 12,000 residents in liberal southern Vermont, there were 292 civil unions from July to December 2000--the same number as there were straight marriages for the whole year. Even the Chamber of Commerce is a one-stop referral service. Along...