Word: fractionization
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...their own; others ride buses in organized tours sponsored by senior-citizen advocacy groups. Either way, they want medications that salve ills from leukemia to ulcers, mood disorders to high cholesterol. These are the identical life-improving, death-defying drugs that they would get at home--but for a fraction of the cost. And so it is on a November day in Nuevo Laredo, Mexico, just over the bridge from Laredo, Texas. LOS PRECIOS MAS BAJOS GARANTIZADOS, declares the sign at Farmacia el Fenix: "The lowest prices guaranteed...
Through a cigarette-smoke-turned-dollar-sign link, the Web site shows that a fraction of the money you spend on Entemann's, Altoids, Philadelphia cream cheese, Jell-O or any Kraft or Miller product makes its way up the corporate system to the parent company, Philip Morris. Maybe such diversification should be lauded, not boycotted, but the fact that Philip Morris has been exploiting its connections to Kraft to get its name on public-service (or self-service?) spots during televised weekend sporting events might make you reconsider how those alliances function and for whom. The same could easily...
...Madison Avenue. "If you don't gain market share now, you're never going to get it," says analyst Henry Blodgett of Merrill Lynch. By the end of this year, e-commerce companies will shell out $2.5 billion on traditional advertising, according to PaineWebber. That may be just a fraction of the $80 billion U.S. ad market, but it's four times what Net firms spent in 1998. For the moment, dot.coms are actually spending a bit more offline than on their home turf...
...anybody who serves as Vice President is honor-bound to advance the policies of the Administration and to try to help the passage of the President's policies. If you are faithful to that commitment, and somebody asks you a question about policy, you are going to spend a fraction of a second reflecting on the words you choose to make sure that you're moving the ball down the field on behalf of the team that you're a part of. That can come across as stiffness and inauthenticity. I'm not saying that...
...timing of this Tuesday bash is unusual, but the scene isn't. Student parties are a weekend staple in Webster Groves, and along with them come the vices all parents dread. Only a fraction of the students experiment with Ecstasy or LSD, but they do drink. "Basically, a lot of people think there's nothing else to do but drink," says senior Adam Wise...