Word: frames
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Dates: during 2000-2009
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...stick to cutbacks on discretionary spending, it's important to do it in a way that puts you in the right frame of mind. For every dollar you cut out, you could put 50˘ in the bank and 50˘ toward buying something fun--so being thrifty morphs from denying yourself what you want into anticipating what you're going to buy. When you do buy things, use cash. Handing bills over the counter underscores what you're spending in a way that swiping a piece of plastic never will...
...What we need to do, that argument continues, is frame information about how much credit cards cost in a way that really drives the point home. In 2007, a group of Senators introduced a bill that would have required credit-card companies to state on each billing statement how long it would take a person to pay off his balance and how much it would cost in principal and interest should he make only the minimum required payment each month. (That's another psychological trip-up: having a low minimum payment printed on the statement in a big font ratchets...
...Pushkin's Mozart and Salieri, and in the play and film Man to Man she was a woman in Nazi Germany who assumes her dead husband's identity. Once, at an airport security checkpoint, she was herded into the men's line. With her short hair and lanky frame she can seem either gender, or the best of both - a super-androgyne with a sex appeal as complex as it is irresistible...
...individual firms and their entrance into the market. Melitz’s firm-level approach to international trade has provided a way to predict aggregate trade flows, which Antràs said “have been confirmed in the data and were highly non-intuitive given the frame of models that we used to work with.” That approach is now “the current workhorse model in international trade,” Antràs said. Melitz arrived at Harvard in 2000, where he remained until receiving a tenure offer from Princeton. As an associate...
...Leave Obama out of it. Though he doesn't say so directly, Luntz makes clear that the President's popularity is too much for the GOP to counter right now. So better to frame the health care fight as a battle between Republicans and Democrats, or, better still, Americans and politicians. "If you make this debate about Republicans vs. Obama, you lose...