Word: franchisa
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...will get people in the door by emphasizing convenience, reasonable prices and new technology, including the latest in dental implants. "That's what works in Spain," Colman says through a translator. In 2005 Vital Dent was second in Spain only to Burger King in attracting franchise investment, according to Franchisa, an industry consulting firm. And he hopes a similar strategy will appeal to Americans looking for an alternative to the old-fashioned neighborhood dentist. "The United States market offers a great opportunity," says Colman...
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