Word: franchisee
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Sony had a simple marketing campaign, with those billboards featuring a masked red-and-blue character and the release date (perhaps inspired by Warner Bros.' immensely successful tease for the Batman franchise in 1989). But the real genius was knowing what people cared about: the Date. It was also having...
When you've got a franchise like Spider-Man, you'd be a fool to pay an actor $20 million; Tobey Maguire got $4 million. Studios will work even harder to find scripts like Lord of the Rings, Harry Potter and The Incredible Hulk in which the idea itself is...
Lucas may pretend that the Star Wars movies are meant to enlighten us about the degeneration of democracies into dictatorships, but, as you wrote, it is closer to the truth that "the movie extends the franchise's target audience from 12-year-old boys (the action stuff) to 15-year...
Raimi, whose 1990 Darkman gracefully blended fantasy and pathos, pretty much goes with Plan B. The cast of serious actors, who might feel more at home in a rep theater than a franchise starter, is led by Maguire. The young star, a quiet, thoughtful presence in Wonder Boys and The...
MCKISSACK: A stock like MBNA, the credit card issuer, we've owned for a long time. It's growing from what was a midcap company into the larger-cap space. It has demonstrated 20%-a-year growth and, with its credit review and issuance process, it has an above-average...