Word: franchisee
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...survey that 60 percent of respondents favored brand-name fast food there, the writers frame a battle between "hungry Harvardians" who have "resigned themselves to McDeprivation" and the Harvard Square Defense Fund-the mere mention of which "is enough to make a potential Square developer, landowner and McDonald's franchisee lose the Big Macs they ate for lunch...
The restaurant is the second for the chain in the Boston area. The other franchise is located at The Atrium, a mall near the campus of Boston College in Chestnut Hill.
However, it was the delectable cheesecake recipe of one entrepreneur's mother that gave birth to the chain in Beverly Hills, where the first franchise opened in 1978.
Officials from the corporation, who asked not to be identified, confirmed that McDonald's would love to start a franchise in the Square, and has examined the possibility in the past.
He also suggests that students currently advocating the franchise should learn to respect the environment that they occupy for only four years.