Word: franchisee
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Both McDonald's and Wendy's use their staffs, or at least actors who play them, in their commercials. But McDonald's seems to have segregated its staff, since the ads show only all-Black or all-white franchise operators. Wendy's on the other hand, displays a range of...
Nov. 1979: Star Trek: The Motion Picture released. The franchise lives.
WHAT BECOMES A LEGEND MOST? FOR RICK BERMAN, who teamed up with Star Trek creator Gene Roddenberry in 1987 and inherited the franchise mantle after Roddenberry's death four years later, the challenge has been to honor the creator's concept while also moving it forward. The original series was...
But for such a plan to work, Apple would have to agree to license its Macintosh operating system to IBM, a step that could lower Apple's profits in the short run -- after all, the company would lose its exclusive franchise -- and cast doubt on IBM's commitment to the...
So it's reasonable to assume that Wasserman and Sheinberg wouldn't care to lose their franchise player to unrestricted free agency; they surely hope his new company will decide it's not worth setting up an elaborate distribution apparatus and will instead release its films through Universal. (Spielberg and...