Word: franchisee
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Roger Kahn's Season in the Sun is proof that, pace Thomas Wolfe, you can go home again-when home is a five-sided white plate. Kahn, a sportswriter whose columns appear in TIME, returned to baseball during the summer of 1976 to see how his favorite sport was...
Even intellectuals confessed that they found the exercise of their franchise exhilarating. "I've seen so many elections in other countries that you would think it would not be new for me," said Magazine Editor Jose Luis Gutierrez. "But it was still hard to believe that I was actually voting...
Steinbrenner leads a syndicate of 19, which purchased a wreckage of a Yankee franchise from CBS in 1973. He eased out Manager Ralph Houk, hired and fired Bill Virdon, purchased perhaps $7.5 million worth of baseball talent and brought in Billy Martin, who had been a nonconforming battler on the...
"Now for Chrissake, Dad," Crlo said, and immediately knew he had made amistake. In his family Lou was the only one allowed to take the Lord's Name in vain--it was like a franchise, Carlo knew and you can get in a lot of trouble by messing around with...
At the same time, the campaign will stress Perrier's mystique. Ads will note that the water, which has been bottled commercially since 1863, has been bubbling up from a single underground spring near Mimes in Southern France for thousands of years. For the health-minded, the campaign will...