Word: franchisee
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The Dark Knight, Christopher Nolan's second chapter in his revival of the DC Comics franchise, will hit theaters with all the hoopla and fanboy avidity of the summer season's earlier movies based on comic books. It's the fifth, and three of the first four (Iron Man, Wanted...
The Joker may be insane, but he's a shrewd judge of character. He knows that Batman has two vulnerable spots: his girlfriend Rachel Dawes (Maggie Gyllenhaal, assuming the role Katie Holmes had in the first film) and his hidden identity. So the Joker starts preying on Rachel, and he...
Does Osama bin Laden matter anymore? You could be forgiven for thinking he doesn't. In recent months, an impressive cast of terrorism experts and counterterrorism officials around the world has coalesced around the notion that al-Qaeda's leader is no longer an active threat to the West. They...
Localization as opposed to standardization is a common theme. InterContinental's Hotel Indigo is so locality-focused that each city's hotel has an entirely different décor and sponsors local art auctions and singer-songwriters in the lobby. There are guitars for guests to play hung on the wall...
...orientation of Aloft's bed, which faces the windows rather than the dresser. McGuinness says the idea stems from guests who are always requesting rooms with a view. But an industry analyst wonders if there isn't perhaps a more practical reason. With about a third of upscale franchisees switching brands at some point, according to Smith Travel Research, Aloft franchise owners may have a hard time converting their hotels to Marriotts, where beds are oriented toward the dresser...