Word: franchisee
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There's been much speculation about how the SATC movie will do in the theaters. Can a deceased pay-cable franchise get new life at the multiplex? Can a summer movie primarily targeting women lure enough ticket-buyers to become a rare female-oriented summer blockbuster?
•Belinda Luscombe Arts Editor, TIME Magazine They are marketing this in the same way that you would market a fan-boy movie, and they have really built up the anticipation to the point where women are going to go with other women to check it out. On the coasts...
CORRECTION The May 20 story "Ice Cream Joint Grows in Square" incorrectly attributed remarks by Jeff Stanett, who owns the Herrell's Ice Cream location on Dunster Street, to Steve Herrell, founder of the Herrell's franchise. Each quotation in the story attributed to Herrell should have been attributed to...
Can God make one movie franchise a hit and another a flop? That was the question hovering over the first film adaptations of two best-selling fantasy series for children, C.S. Lewis' The Chronicles of Narnia and Philip Pullman's His Dark Materials. Lewis' series of seven books, published in...
The other, sadder truth is that the foreign films shown here, and at big festivals like Berlin, Venice, Toronto and New York, have never had less an impact on the average U.S. moviegoer than they do now. Long gone is the time when every American with a pretense to culture...