Word: franchisees
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Women--mostly 30 and up--love it. Without much fanfare, the 10-year-old, privately owned Curves has become the world's largest fitness franchise, measured by locations. It accounts for a quarter of U.S. gyms and pulls in about $750 million a year from almost 2 million members, according...
Heavin also made it convenient and cheap to set up and run a franchise, which has inspired thousands of first-time entrepreneurs, many of them women. Angie Holding, 56, of Wichita, Kans., had fought a lifelong battle with fat and watched her three daughters and granddaughter do the same. In...
Because muscle weighs more than fat, Curves measures success in inches, not pounds, lost. In a month of thrice-weekly visits, Holding shed 8 1/2 in. total from her arms, legs, hips, waist and bust. She decided to buy a franchise while continuing to work as a real estate agent...
The Holdings are the kind of owners Heavin hoped for when he set the monthly franchise fee at a low $395 in 1995. His success took the franchise industry by surprise. "A few years ago, this company called Curves started showing up on our lists," says Maria Anton, executive editor...
The biggest drawback of the first installment of the X-Men franchise was its obligation to introduce the comic book series’ numerous characters and their personal histories. A good deal of action and plot development was sacrificed so that mutant after mutant could be paraded across the screen...