Word: franchisees
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This is essentially a marketing exchange. Manchester United is the most recognized sports franchise in the world. You can buy their souvenirs in Hong Kong, and they even have a number of supporters' clubs in the U.S. It's a brand that's recognized around the world, and with soccer...
You note that soccer is growing in the U.S., so it's interesting that the Yankees chose to partner with a British soccer franchise rather than with one based here....
Their previous owner, Art Modell, stole off to Baltimore with the team five years ago. There, as the Ravens, the erstwhile Browns have flourished, and will face the New York Giants in the Super Bowl on Sunday. Although the NFL gave Cleveland another franchise two years ago, the agony continues...
Their stories don't read like Kurt Warner's, last year's Super Bowl MVP who proved to be a nobody who only needed a chance to be a somebody. These guys started at the top - the Buccaneers drafted Dilfer with the sixth pick in the '94 draft; Collins was...
If Reiji has his way, his clubs will become the model for any service-oriented business in Japan. "Disneyland is a franchise that's attained global success by knowing what a child wants," he says. "If I can get women to love me as much as children love Mickey Mouse...