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But even some supporters of a hike acknowledge that an increased minimum wage would still be disdained by large numbers of jobless young people, who are not inspired by the prospect of flipping hamburgers at a fast-food franchise. "These are dead-end jobs," says Lorna Barnes, an account executive...

Author: /time Magazine | Title: Raising the $3.35 Minimum | 1/26/1987 | See Source »

Every now and then a franchise attempts a punning name. A hockey team in Georgia was known as the Macon Whoopees, and the Los Angeles Rams cheerleaders were once called the Embraceable Ewes. The name Buffalo Bills is a pun of sorts. So was the name of the late American...

Author: /time Magazine | Title: Essay: What's in A Nickname? | 1/19/1987 | See Source »

Winning twelve of 16 games this season, the most in the modern history of the franchise, Cleveland has the brightest record in the American Football % Conference and the biggest head of steam. However far the Browns go in the play-offs, they will not have to leave town. "The main...

Author: /time Magazine | Title: Sport: Success Story of the Year | 1/5/1987 | See Source »

For the past eleven months, toy manufacturers have dangled fresh enticements - before small children, hoping for the greatest separation of them all: the parents from their wallets. More interested in the here-and-now bottom line than in fairy tales or the mythic wellsprings behind children's play, the marketers...

Author: /time Magazine | Title: Living: In All Seasons, Toys Are Us | 12/22/1986 | See Source »

At 67 every star has the fame he deserves. A lifetime of fabulation has honed his image; it matters little whether the public mask matches the private face, so long as it fits and pleases. The mask on Wladziu Valentino Liberace fits like a face-lift; it has evoked smiles...

Author: /time Magazine | Title: Liberace: The Evangelist of Kitsch | 11/3/1986 | See Source »

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