Word: franciscana
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Dates: during 1950-1959
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...What saves his column from being a paean in the neck is Caen's fresh, irreverent eye and his breezy, gag-filled style. Unlike most gossip columnists, Herb Caen seldom rumples through dirty linen or tries to scoop the city desk, but concentrates instead on the San Franciscana he calls "sightems" or "babble-by-the-bay." Sample Caenanities: "Sign on a Volkswagen: Help Stamp Out Cads"; classified ad for a new home: "All-electric family kitchen, including natural-birth cabinets"; one matron to another matron: "No, she's not keeping the car any more. Just the chauffeur...
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