Word: franciscanism
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...quit the convent; she gained a measure of religious notoriety in the 1950s with her bestselling autobiographical explanation, / Leap Over the Wall. Today, in her 70s, she regrets her departure, and attributes it to "self-will and spiritual infidelity." For years, America's best-known ex-priest was former Franciscan Emmett McLoughlin (People's Padre), who left the church when his superior tried to transfer him from his work at what is now Phoenix's Memorial Hospital, where he is still administrator...
...this 60-second playlet makes the point: most people do not know what to say about God any more, and perhaps they ought to know. The soft-sell message is a TV commercial, one of 50 religious spots sponsored by the Franciscan Fathers of Los Angeles' St. Francis Productions. The friars may be the most visible practitioners of this new missionary technique-their spots have been distributed to more than 700 stations. But they are by no means alone: more and more churches are turning from Sunday-morning sermonettes to brisk 30-and 60-second...
Satirist Stan Freberg was a pioneer in sneak-it-to-'em inspiration. Commissioned by the United Presbyterian Church in 1963, Freberg turned out a series of low-key but catchy radio ads. Franciscan Friars Karl Holtsnider and Emery Tang of Los Angeles used a similar approach on TV with a pilot Mother's Day spot in 1966: the camera simply panned across the faces of mothers of many races and nations. Now the Franciscans have a 20-man staff and a $150,000 annual budget, funded by 3,000 fellow friars and affiliated laymen...
Selling an Option. The Franciscan spots are never overtly Roman Catholic in message. In one, a dark hand shakes and holds onto a white hand, and a voice asks, "All things considered, that's not very much, is it?" Another spot shows flashbacks from a day in the life of a married couple as they exchange a kiss on his return from work. The kiss is an external sign of a love that "builds today into forever." A commercial produced for the Episcopal Church shows a man switching channels from catastrophe to catastrophe on his TV set. Finally...
...cluster seminary," modeled on the successful Graduate Theological Union on "Holy Hill" in Berkeley. Founded only seven years ago, G.T.U. now includes nine seminaries and seven associated centers, including Episcopal, Baptist, Presbyterian, Lutheran and Unitarian institutions, and three theological schools of Roman Catholic religious orders: Jesuit, Dominican and Franciscan. The Boston Theological Institute has brought together six Roman Catholic and Protestant seminaries and a graduate department of theology in a similar union; other clusters are being formed in Rochester, N.Y.; Washington, D.C., New York City, Toronto and even Dubuque...