Word: francisco
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Dates: during 1990-1999
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...week after arriving in the U.S., they have met with lawyers and potential investors. After spending the day tooling through San Francisco on a rented scooter, they arrive at Elroys elated, having found an apartment and office space. They are so fresh to the Valley that Luis and Thomas still don't have visas to work in the U.S., which is why they ask that their last names not be published. Their sense of possibility is so corny it's infectious. By the end of dinner, they are even using the right metaphors. "Everybody wants the gold," Thomas says...
...Sabeer Bhatia, 31, the co-founder of Hotmail, made $200 million when he sold his company to Microsoft in 1998. Rather than retire, or even slow down, Bhatia founded another company, called Arzoo (a Hindi word for--what else?--passion). He has five cars, a penthouse apartment in San Francisco and a stream of (unanswered) e-mail proposals owing to his well-documented success. Yet Bhatia says he dates "less often than the average American male," or about once a month. "If you're involved in a start-up," Bhatia says, "it's hard to get to know anyone...
...their clients' start-ups. But even stock may not be enough. Simone Otus, 39, co-founder of p.r. firm Blanc & Otus, takes on only companies that offer status. "We want to pitch the really hot companies to build our own brand value," she explains from her ancillary San Francisco office overlooking the Bay Bridge. "We look like we're cool because we have TiVo," she adds, referring to the new digital VCR company...
...given way to M.B.A.s looking to launch their business plans online. Many of them schooled at nearby Stanford University, as did Ratnesar and Stein, who plied their connections and met some of this year's Stanford Business School graduates in mid-launch process. They set up camp in San Francisco and made regular reconnaissance trips into the Valley, meeting major players as well as ancillary characters. Ratnesar and Stein got rare access to start-ups so new they are still hiding behind fake names. And our reporters did not neglect the Valley's peculiar social scene."What was most striking...
When young entrepreneurs have their phones working, they can call Terri Spears, who'll hire someone to answer them. A 31-year-old former human-resources director for a San Francisco bank, she founded AskHR.com 18 months ago. She and her five employees handle only midsize e-commerce companies. She provides a bureaucracy that will keep their free spirits happy but out of litigation. "A lot of them are very naive when we meet with them," she says. "I tell them, 'You're going to need workers' compensation.'" Then she explains to them what that...