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...point of the site? To have a laugh, says its creator, Jonathan Percy, an online-advertising producer in San Francisco. Like many others, Percy was transfixed by the bizarre drama and bought the domain name for $9.95 within minutes of the balloon's landing. "There's something kind of funny about a website that just has one single little purpose like that," he says. "I always laugh when I see those." (Read "A Brief History of Do-It-Yourself Ballooning...
...fear with inflammatory rhetoric that's not based in fact. Dozens of companies listened and pulled their ads. It's clear that much of corporate America already knows the answer to the question your article poses. Indeed, Glenn Beck is bad for America. James Rucker, Executive Director, ColorofChange.org, San Francisco...
Looking back 20 years later, however, seismologists say the Bay Area got lucky. The epicenter of the quake was near Loma Prieta peak in Santa Clara County, outside the densely populated urban neighborhoods of San Francisco and Oakland. The destruction missed Silicon Valley - with its tens of billions in economic value - altogether. "If that quake had to happen, that was really the best place," says Yanev. "We were about as lucky as we could get." (See TIME's special report "Where Will the Next Five Big Earthquakes...
Chances are we won't get that lucky again in earthquake-prone San Francisco or in any of the cities around the world that sit on unstable land. According to a 2008 study by the U.S. Geological Survey (USGS), there's a more than 99% chance that a quake of magnitude 6.7 or higher will hit California over the next 30 years and a nearly 50% chance that a magnitude 7.5 or higher quake will hit the state over the same period. Tokyo, Tehran, Istanbul, Seattle, St. Louis - all are major cities built on land that has experienced massive quakes...
...means more and more people will be living in seismological danger zones. The key to minimizing damage is to prepare for the inevitable. "The Loma Prieta quake was really a wake-up call for this region," says David Schwartz, a USGS geologist and the co-chair of the San Francisco Bay Area Earthquake Alliance. "But we still have a lot to do." (See pictures of Indonesia's devastating earthquake...