Word: franciscos
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Dates: during 2000-2009
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Rebuilding the city, however, will open opportunities to do things better. Hospitals could be redesigned to provide parking on the lower floors so that any future flooding would not reach the floors where patients and medical records would be kept. After the 1989 earthquake collapsed sections of San Francisco's Embarcadero Freeway, the city demolished elevated segments and developed a splendid park and waterfront esplanade. "We didn't replan the city," says Mary Comerio, author of Disaster Hits Home, a study of six postdisaster reconstruction efforts. "But we took these terrific opportunities to remake pieces...
...Williams tried to determine how much energy it would take to yield a block of ice. "It had been a while since I'd done real math problems. I had to break out the old textbook," says Williams, a product-development consultant with his own firm, Dissigno, in San Francisco. After eons of number crunching, he hit on the right formula and built a prototype. It isn't very efficient; his device uses 35 times as much energy as an electric fridge to make 1 kg of ice. But its simplicity could yield a killer app in Third World villages...
...Microsoft multiple times in the past--Sun, Novell, Netscape," says UBS Investment Research's Benjamin Schachter. "They're not going to sit back and just play defense." If offense is more their style, new plays are sure to unfold. --By Amanda Bower. With reporting by Laura A. Locke/San Francisco...
...more tailored to the individual, embrace video and music--and be accessible from any device with a chip. By 2010, search-engine advertising will be a $22 billion industry worldwide, up from an estimated $8 billion today, according to Safa Rashtchy, a senior analyst with Piper Jaffray in San Francisco. It's the reason search has become the most hotly contested field in the world of technology...
...forcing us to reconsider what it means to be a public person," says John Battelle, co-founder of Wired and author of The Search, due out in September. "Search is everything and will be everywhere." Coming soon to a chip near you. --With reporting by Amanda Bower, Laura Locke/San Francisco...