Word: frandson
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...Fuego") and pop psychology ("Fairy Tales: Keys to the Psyche"). Indeed, the entire U.C.L.A. extension school is planned and promoted like a network's fall lineup of television shows. The similarity is no accident. "Our programs and those on television have the same threads," says Extension Dean Phillip Frandson. "Like TV, we mirror the needs of the public...
From the extension building on the southwest corner of the Westwood campus, Frandson, 50, presides over a growing domain with an annual enrollment of 128,000 students and a $12 million budget. The bustling prosperity of the extension school confirms Frandson's belief that each of the school's 4,255 courses should be titled and designed like a new television series-to grab the viewer's attention. In the extension school, therefore, a course in American history from 1940 to 1950 is called "The Cultural Milieu of a Decade of War and Peace: a nostalgic reappraisal...
...Frandson, however, is pleased with the school's overall results. "I'd love to turn my staff loose on TV for six months," he says. "A lot of these courses could be turned into arresting shows between 7 and 10 at night...
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