Word: frankau
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...bringer-forth of the new Goddess is Novelist Gilbert Frankau. He is a militant chappie, who when lecturing to U. S. women's clubs (TIME, May 31, 1926) often alluded to his gallant War record. Today, as Editor of Britannia, he has the potent backing of Inveresk Pulp & Paper Ltd., a shrewd firm which sells its product to the public direct, by the stratagem of owning the London Daily Chronicle and such famed magazines as the Tatler, Bystander, Graphic, Sphere?and now Britannia...
...potent indeed is Britannia's backing that Editor Frankau has declared: "There is no limit to the money we are able to spend! It cuts no ice in an undertaking of this size. This paper is going to reflect the new spirit of England?the business England of today. They may call Britannia a 'jingo weekly' if they like! After all patriotism is the biggest factor in any successful endeavor. The idea is that everything going into Britannia, from machinery to brains will be all British...
After adding that he himself would contribute a "fighting editorial" to each weekly issue of Britannia, Editor Frankau bristled in conclusion...
Smart readers began to have qualms when they read the first "Fighting Frankau Editorial": "The incessant toil, the incessant thought which have gone to the making of this 'new paper' . . . have given me joys and pains, compared whereto the joys and pains of mere novel writing seem vapid...
What type of feminine English fiction reader may be calculated to suffer most from "an unprobed spirit of romance"? Why, who but a typist? A pure, attractive, hardworking, intelligent young woman between 25 and 30; the kind Elinor Glyn gushes over and Gilbert Frankau glorifies. She dresses modestly for her work (an "alas, very cheap" fur coat). She discourages the advances of young men on the tops of busses, carries her notes in a neat handbag and would sooner sit home and read in the evenings than gad about at dance places?unless her girl chum is in town...