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When asked whether the wall would keep Harvard students from taking their failures seriously and learning from them as they should, new Pfoho resident Graham M. Frankel ’12 said that “we go to Harvard, and we end up internalizing failure and work hard regardless, and in the exact moment, it’s nice to laugh...

Author: By Alex M. Mcleese | Title: Pfoho's "Fuck My Life": Pfun? | 9/12/2009 | See Source »

...Both Anheuser-Busch and DDB declined to comment for this story. But branding expert Rob Frankel contends that any controversy generated by the video will be regarded as icing on the marketing-strategy cake. "This ad is about a guy who would like a brew and some ass," he says. "That's right in their strike zone...

Author: /time Magazine | Title: This Porn's for You: Budweiser's Racy Web Ad | 6/4/2009 | See Source »

...Class of 2008 participated in the program.However, the number of recruiters coming on campus is falling, and the jobs available are becoming harder to get.According to Mount, there were 10 percent fewer recruiters on campus in the fall of 2008 and 19 percent fewer this spring.Economics concentrator Trevor G. Frankel ’09 used on-campus recruiting to get his job at hedge fund MDT Advisers next year. He said his experience with OCS was positive, but emphasized that OCS should encourage people to locate jobs on their own. Ayla N. Bloomberg ’09 used e-recruiting...

Author: By Danielle J. Kolin, CRIMSON STAFF WRITER | Title: A Changing Career Game | 6/3/2009 | See Source »

...signed up for the program in previous years. “I thought I was registered but wasn’t, so that was pretty surprising when everyone else was like ‘I got a text message,’” said Trevor G. Frankel ’09, who added that 15 to 20 minutes elapsed between when the messages were sent and when he learned of the shooting from other students. “We kind of got lucky that it was a kind of situation where [hearing the news immediately] wasn?...

Author: By Athena Y. Jiang, CRIMSON STAFF WRITER | Title: Glitches Plague Text Alert System | 5/20/2009 | See Source »

...Some analysts, however, say freebies can backfire long-term. "Denny's is panicking, pandering and throwing up a Hail Mary and praying it works," says Rob Frankel, a brand expert who has consulted for a variety of Fortune 500 companies. To skeptics like Frankel, if a company gives away a product, the product must not be that good. "What does it do to the perceived value of your product when one day you are charging for it, and the next day you're giving it away?" asks Frankel. "In the long run, Denny's is cheapening its brand...

Author: /time Magazine | Title: Denny's: Where the Food Is Free and Drunks Can Pee | 4/11/2009 | See Source »

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