Word: frankenstein
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...first, St. Gen had a serious marketing problem on its hands. The term genetic engineering triggered images of Frankenstein-like scientists creating little monsters. This image was clearly not good for business. What could they do to change the public's view? At this point, their highly paid marketing consultant earned her keep. "Change the name!" she bellowed. "Call your service Organic Enhancement, and prospective parents will come running...
Every novel, every movie that updates Frankenstein provides a cautionary tale: these experiments may not turn out as we expect. Genetic engineering is more permanent than a pill or a summer-school class. Parents would be making decisions over which their children had no control and whose long-term impact would be uncertain. "Human organisms are not things you hang ornaments on like a Christmas tree," says Thomas Murray, Hastings' director. "If you make a change in one area, it may cause very subtle changes in some other area. Will there be an imbalance that the scientists are not looking...
Neil Cuthbert's clever screenplay is a parable of class. The three main Mystery Men may not be much, but when they audition other heroes in preparation for battle against evil genius Casanova Frankenstein (Geoffrey Rush), they discover there are nicely delineated levels of mediocrity. The Waffler, with his magic Truth Syrup, White Flight and the Black Menace ("We work together")--all are unworthy of joining even this pickup team. But there is talent out there. The Bowler (Janeane Garofalo) has a magic ball with her father's head inside; Dad nags her from beyond the grave. Spleen (Paul Reubens...
...being considered to avert such calamities--for example, ringing cornfields with patches of plain, old-fashioned corn so that not all pests become resistant. But these efforts haven't silenced critics, especially in Britain, where a noisy debate is raging over what the London tabloids like to call "Frankenstein foods." Last week the British Medical Association called for a moratorium on commercial planting of all transgenic crops until scientists agree on their safety. In India, Monsanto is running into a p.r. buzz saw in its efforts to introduce a Bt cotton called Bollgard--even as it wrestles with continuing protests...
...handoffs of businesses ranging from cruise missiles to space stations. Another problem may be brain drain. As the wizened engineers who first got the country into space have retired--or been downsized--they've often been replaced by younger, lower-cost ones. "Lockheed-Martin has been stitched together like Frankenstein's monster," says John Pike, an analyst at the Federation of American Scientists. "[This has] got to raise questions about corners being...