Word: frankenstein
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Anyone who doubts the extent to which terror has been trivialized has only to plot the limp trajectory from Frankenstein to The Munsters. Or they can read Brock Brower's remarkable comic novel which, among other things, demonstrates just how difficult it has become to be a monster...
...comes to promotion is Hammer truly lavish (the usual budget: $50,000 per picture). One of its first gimmicks after getting into the horror business in 1956 was to station ambulances outside theaters where its features were playing, supposedly to cart off fainting fans. For The Curse of Frankenstein, it claimed 3,000 victims in the U.S. alone. Often its advertising billboards seem more carefully prepared than its scripts. "There are more nudes in our posters than in our pictures," admits Founder and Chairman Sir James Carreras, who was knighted last year for his philanthropies but is still better known...
...operator of a chain of movie theaters in London's Hammersmith area (the source of the name Hammer). His Spanish-born father established the chain in the 1920s; today his son Michael, 44, carries on the family tradition by serving as Hammer's executive producer. "Frankenstein never gave anyone bad ideas," says Sir James. "Dracula could never be held responsible for a crime wave...
Hughes, and such solid character actors as Peter Gushing (the house Doctor Frankenstein, Sherlock Holmes) and Christopher Lee (Dracula, the Frankenstein monster, Fu Manchu...
...play him. He eats up a performer. Schubert is my antidote for Beethoven." Brendel also wants to get into more Haydn. Which leaves only one great ambition. "What I really want," he concludes, eying his profile in a mirror, "is to play the lead in a Frankenstein movie...