Word: frankfurter
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Dates: during 1960-1969
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Coins to Deals. The beginnings are sufficiently classic: Mayer Amschel Rothschild was a secondhand-shopkeeper, locked at night inside the Frankfurt ghetto. Appropriately enough, Mayer began to specialize in coins, and rose by way of highborn coin collectors. From selling coins, the family went on to lending money; the sons left home, and went from trading in commodities to dealing in finance. In those days, when news traveled no faster than the stagecoach or sailing ship, the five brothers realized that a speedy communications system could mean money, organized their own version of a private pony express and courier service...
...began with a bland request by the Soviet officer on duty at the four-power Berlin Air Safety Center: because Russian planes would need exclusive use of the entire Berlin-Frankfurt airlane below 7,500 ft. for 3½ hours that day, would U.S., British and French aircraft kindly stay completely out of this zone? In all the years since World War II, no one has tried to reserve specific air space by "block booking." So the Western allies promptly replied to the Russians with a unanimous no. Next day, the Soviet officer made his request again, this time requesting...
...electric heaters because of East Germany's power shortage. Shops were short of shoes. Butter, milk and meat were hard to find in many cities. The papers kept reporting arrests of "economic criminals"; one 69-year-old woman in Dresden drew 15 months for hoarding food, and in Frankfurt-on-Oder a man who burned down two barns full of corn was sentenced to death for what the court called "hatred against the state...
...Europe's biggest hotbeds of mutual funds. In 1956 the Deutsche Bank, under its imaginative chief, Hermann Abs (TIME, Dec. 15), established the Investa Mutual Fund, whose holdings have soared from $58 million to $161 million. Next largest German mutual fund is Concentra, which is sponsored by Frankfurt's Dresdner Bank, has $124 million in assets and hooks customers with a clever come-on: "For $25 become a stockholder in 30 first-rank companies...
...einem Consumer Panel. If it goes over, they prepare eine Direct Mail Kampagne or perhaps TV spots, always hammering home ein guter Slogan. They then make die Presentation to der Client. And along with its catchy words, Madison Avenue has also exported many of its contagious habits. Mused one Frankfurt adman: "Not so long ago when a German ordered 'drei Martini' he meant three Italian vermouths. Now some of them are such purists they even disdain the olives...