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...market research was the fashion, creativity was pushed aside." He promised a new thrust by reminding his staff that "I've always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt, 36, in charge of all U.S. operations. Benton & Bowles, which recently lost its $12 million-a-year American Motors account to Wells, Rich, Greene, announced a creative shift two weeks ago. To succeed William R. Heese, 54, as president, the agency tapped Executive Vice President Victor G. Bloede...

Author: /time Magazine | Title: Advertising: On the Creativity Kick | 2/16/1968 | See Source »

Last week she rounded off a series of three appearances in a production of La Traviata created for her at the Frankfurt Opera. It was a lusty performance that emphasized the low-life origins of the heroine (who in the Dumas novel went from waif to courtesan to wreck within eight years). Silja contributed considerably to that characterization with a tense, far-ranging voice (31 octaves) and a spectacular stage presence that can flash with the music's mood from tigress to tragedienne. The ultimate tribute to the Silja Traviata was apparent immediately after each performance; at the Frankfurt...

Author: /time Magazine | Title: Sopranos: Galatea No Longer | 1/26/1968 | See Source »

...deficit in 1968, the President managed to minimize the consequences. Despite the Treasury's subsequent disclosure that the U.S. lost nearly $1 billion of gold during November and December, one-twelfth of its dwindling hoard, the dollar rose strongly on the exchange markets of London, Paris and Frankfurt last week...

Author: /time Magazine | Title: Trade: What the Restrictions Mean | 1/12/1968 | See Source »

Last week a three-judge tribunal of the Seoul District Criminal Court delivered its verdicts. It found 31 of the 34 defendants guilty. Two were sentenced to death: Kyu Myung Chung, 39, a Frankfurt University physicist, and Yong Su Cho, 34, a professor of French, both of whom supplied Pyongyang with military and political information about South Korea. Four others were condemned to life imprisonment, including Composer Yun, and the rest given prison terms from one to 15 years, which they may appeal...

Author: /time Magazine | Title: South Korea: Judgment on 31 | 12/22/1967 | See Source »

...Phil and Bandleader Les Brown, Hope arrived in Bangkok for his fourth Viet Nam tour. No doubt there will be old soldiers who will tell him that they saw him in Bougainville in 1944 and youngsters who will say that their dads caught his act in Frankfurt. And no doubt Hope will quip that "I hope your grandfather didn't miss me at Appomattox-I was great...

Author: /time Magazine | Title: Stars: The Comedian as Hero | 12/22/1967 | See Source »

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