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Fewer People, Better Paid. One reason they did is that, like their blue-chip clients, the big agencies have been able to take advantage of economies of size. "Bigness is really an asset," says Young & Rubicam President Stephen O. Frankfurt. All are using computers, which not only tot up possible profits but also give a broad idea of agency problems. With the help of the expensive computers, and with payrolls representing 70% of total expense, the agencies have been able to cut back on clerical help and thus reduce such other overhead as floor space. As a result, they have...

Author: /time Magazine | Title: Advertising: The Big Ten Still Shine | 4/12/1968 | See Source »

...against black people," he presented himself to the American embassy in Stockholm and asked for transportation back to his unit in West Germany, where he faced the possibility of a court-martial and up to five years in an Army stockade. "The biggest thing," he admitted on arrival in Frankfurt, "is I love America and I don't want to run away from its problems." Three other defectors, who apparently shared Jones's views, also turned themselves in to U.S. authorities. By week's end, the Karl Marx Cafe was humming with rumors that the "reverse defections...

Author: /time Magazine | Title: Sweden: Poisoned Relations | 3/22/1968 | See Source »

...closely linked, that was enough to drive the value of the pound down to a record low of $2.392, despite efforts by the Bank of England to prop it up. (In Montreal, quotations in 9210 Canadian dollars registered a comparable price.) Gold sales also soared in Paris, Zurich and Frankfurt. Everywhere, buyers were betting that the U.S. would be forced to raise the price of gold - a step tantamount to devaluing the dollar. Though the Treasury and White House Press Secretary George Christian reaffirmed the obviously firm U.S. intention of continuing to sell gold at $35 an oz., the rush...

Author: /time Magazine | Title: Finance: Symptoms of Malaise | 3/15/1968 | See Source »

With all the precision of a well-planned military maneuver, the National Cash Register Company of Dayton last week held meetings with 50,000 businessmen in 120 North American cities, along with press conferences in such overseas commercial centers as London, Paris, Frankfurt, Tokyo, Sydney and Hong Kong. In New York City's new Madison Square Garden, where the principal meeting took place, NCR Chairman Robert S. Qelman, 58, explained the reason for what NCR described as a 48-hour saturation program. Beginning in September, announced Oelman, NCR will start delivering a new, third-generation computer system, the Century...

Author: /time Magazine | Title: Computers: Down to the Corner Store | 3/15/1968 | See Source »

...with Frankfurt's Hessian Radio Orchestra

Author: /time Magazine | Title: Conductors: First Again | 2/23/1968 | See Source »

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