Word: frans
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Dates: during 1940-1949
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...readers have known Fran Pratt that long, but they know his signature well. It is, in fact, familiar to so many of TIME Inc.'s readers (he does the same job for LIFE and FORTUNE) that he is forever meeting people for the first time only to hear them say: "Oh, I had a letter from you!" and sometimes add "this morning...
...corps of resident TIME subscription representatives and dealers. He sees that they are kept fully informed about our policies and development for, as most of you know, TIME is and always has been sold on its editorial merit-without benefit of dictionaries, sets of china, and other inducements. Fran Pratt feels that nobody should be persuaded to subscribe to TIME unless he really wants to read...
...trustee of Taft School, an active member of several YMCA boards and committees, Fran Pratt has a personal interest in education that exactly fits his additional duties as director of our work with hundreds of schools, colleges and universities, which use TIME'S material for teaching purposes, with clubs and forums using special material for studying and discussing world problems, and with individual requests from educators...
...when Fran Pratt was graduated from Yale and went to work for General Electric in his home town of Schenectady, the circulation of two-year-old TIME was 75,000. In 1939, when he came to TIME after a hitch at the Harvard Business School and considerable experience in retailing and magazine publishing, our circulation was 750,000. Today, with over 1,500,000 paid circulation in his corner, he could be forgiven for relaxing a bit. But Pratt, who is a ruddy, blue-eyed, eupeptic father of three (two boys, a girl) with an appalling propensity for work...
...people of Paris," wrote François Rabelais in the 16th Century, "are so foolish by nature that a juggler, a pardon-peddler, a mule with bells . . . will gather a bigger crowd than a good evangelic preacher ever could." Four centuries later, between 1920 and 1935, Parisian jugglers and pardon-peddlers were gathering one of the biggest, strangest crowds in French history-a throng of U.S. expatriates, fleeing the New World of Harding, Coolidge, and their own disconsolate selves. Says Samuel Putnam, who went to Paris in 1926 to translate the works of Rabelais, and stayed seven years, writing sometimes...