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...Trying to be more authentic based on a professionally crafted personality makeover is a contradiction in terms," says Roy Baumeister, a social psychologist at Florida State. That contradiction is a particular risk for online daters who pay consultants to transform their lives into compelling advertisements. Fran Hartman, a bubbly New Hampshire widow, had posted a Yahoo! Personals ad touting her fondness for seafood and back rubs, and herself as "a young looking 66 year old grandmother. I still work as a courier for a lab company. I love to feel wanted and needed." But when she didn't meet...

Author: /time Magazine | Title: It's a Brand-You World | 10/30/2006 | See Source »

...France's Lady of the Left Ségolène Royal has succeeded by presenting herself as the image of honorable French womanhood and employing the politics of charm [Oct. 9]. She is adept at handling policy issues pragmatically rather than ideologically. Since her partner, Socialist Party secretary François Hollande, has also been touted as a potential presidential candidate, there is an across-the-water parallel. Like Hillary and Bill Clinton in the U.S., this may be another welcome case of getting two for the price of one. Martin L. Grey High Wycombe, England...

Author: /time Magazine | Title: Letters | 10/28/2006 | See Source »

...conference room of France's iconic newspaper Libération enjoys a panoramic view of glittering domes and spires. The famous Parisian skyline contrasts with the grimness inside the building these days. Gazing through the room's giant porthole, the paper's foreign editor, François Sergent, sighs. "We could have done better with our readership," he says. Readers seem to agree. Nearly 33 years after Jean-Paul Sartre and a group of Maoist intellectuals [an error occurred while processing this directive] launched their journal in the aftermath of the 1968 Paris riots, Libé - as the left-wing...

Author: /time Magazine | Title: Libé on a Deadline | 10/15/2006 | See Source »

...creates an illusion that all is well in the world of breast-cancer research and treatment. "When companies make breast cancer so pink and pretty and upbeat, too many people think we're close to getting answers and that breast cancer isn't the problem it once was," says Fran Visco, president of the National Breast Cancer Coalition. "That's not the right message. We may have raised awareness, but incidence rates are higher than they were 30 years ago. We don't know how to prevent or cure the disease, and more than 40,000 women still die every...

Author: /time Magazine | Title: Pink Ribbon Promises | 10/8/2006 | See Source »

...Royal has succeeded by presenting herself as the image of honorable French womanhood and employing the politics of charm [Sept. 18]. She is adept at handling policy issues pragmatically rather than ideologically. Since her partner, Socialist Party secretary François Hollande, has also been touted as a potential presidential candidate, there is an across-the-water parallel. Like Hillary and Bill Clinton in the U.S., this may be another welcome case of getting two for the price of one. Martin L. Grey High Wycombe, England Your cover story on Royal, the most likely presidential candidate of the French Socialist...

Author: /time Magazine | Title: France's Lady of the Left | 10/3/2006 | See Source »

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