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...readers have known Fran Pratt that long, but they know his signature well. It is, in fact, familiar to so many of TIME Inc.'s readers (he does the same job for LIFE and FORTUNE) that he is forever meeting people for the first time only to hear them say: "Oh, I had a letter from you!" and sometimes add "this morning...

Author: /time Magazine | Title: A Letter From The Publisher, Jun. 2, 1947 | 6/2/1947 | See Source »

...corps of resident TIME subscription representatives and dealers. He sees that they are kept fully informed about our policies and development for, as most of you know, TIME is and always has been sold on its editorial merit-without benefit of dictionaries, sets of china, and other inducements. Fran Pratt feels that nobody should be persuaded to subscribe to TIME unless he really wants to read...

Author: /time Magazine | Title: A Letter From The Publisher, Jun. 2, 1947 | 6/2/1947 | See Source »

...people of Paris," wrote François Rabelais in the 16th Century, "are so foolish by nature that a juggler, a pardon-peddler, a mule with bells . . . will gather a bigger crowd than a good evangelic preacher ever could." Four centuries later, between 1920 and 1935, Parisian jugglers and pardon-peddlers were gathering one of the biggest, strangest crowds in French history-a throng of U.S. expatriates, fleeing the New World of Harding, Coolidge, and their own disconsolate selves. Says Samuel Putnam, who went to Paris in 1926 to translate the works of Rabelais, and stayed seven years, writing sometimes...

Author: /time Magazine | Title: Books: Geniuses & Mules with Bells | 5/12/1947 | See Source »

...been kind. Said the influential Arts: "Is this exhibition ... to show us that abstract painting is no longer a secret in the U.S.? This art form cannot surprise or shock us, for we are familiar with it, but it must have quality, which is certainly lacking. . . ." Added Les Lettres Françaises: "One could imagine that these painters had not even studied the original canvases but had contented themselves with examining reproductions...

Author: /time Magazine | Title: Art: Paris Copies | 4/21/1947 | See Source »

Madman's Memory is a study of how the two women react to Luc's disappearance. Françoise has long since given him up for dead, but old Madame La Hourie believes that he will soon return. She hangs out his yellowing shirts to air, orders a servant to drag down from the attic the mattress on which he used to sleep. Françoise tries to humor her mother-in-law's obsession, but in the end becomes almost as obsessed herself...

Author: /time Magazine | Title: Books: Obsession In Brittany | 4/14/1947 | See Source »

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