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...maximum tax on corporate profits in Zug is 17.8%, as compared with 25% elsewhere in Switzerland, 18% in Liechtenstein and 39% in the U.S. "We offer not only fiscal conditions that are attractive to these companies but also an efficient, business-friendly infrastructure," says Franziska Holzgang, head of Zug's Economic Promotion Board. A company can be launched in Zug with little capital, registration fees are low, and the whole process can be completed within five days. The big banks and international airport of Zurich are only 14 miles to the north. And the work force in Zug is well...

Author: /time Magazine | Title: Business Class: Low Tax, High Life | 11/13/2007 | See Source »

...Franziska and Gerhard Flögel are a middle-aged German couple who love and collect art. In early July they traveled to this remote cove in northeastern Spain to visit the creator in his studio. They toured his inner sanctum in appreciative silence. They marveled at his unusual materials, his precise execution, his sheer ingenuity. And then, like everyone else at El Bulli, they sat down and ate the master's work...

Author: /time Magazine | Title: Postcard: Spain | 8/16/2007 | See Source »

...they hadn't been invited to El Bulli by Documenta, the Flögels would have been set back nearly $500 for dinner. When it was over, Franziska, an architect, and Gerhard, a civil engineer, had succumbed to Adrià's peculiar magic. "This is a new way to create taste," said Gerhard. "When you're here, it's clear that it's art." Perhaps. But by the time the Flögels worked their way through those 33 dishes, such abstract questions faded into insignificance. They filed out after midnight with childlike smiles of wonder on their faces. For Adrià, their response...

Author: /time Magazine | Title: Postcard: Spain | 8/16/2007 | See Source »

...Franziska is the Charlie who won a golden ticket to the Chocolate Factory, Adrià is Willy Wonka. For all his influence and renown, the chef still clearly delights in his work, and his enthusiasm for the joy that food can bring is contagious. "This is the most beautiful thing I've done," he says about hosting the Documenta visitors. "You have to see their faces to understand it. It's not just something conceptual - they live in their flesh. It's a magical experience." Although Adrià is quick to point out that other media, such as photography, encountered...

Author: /time Magazine | Title: Tastemaker | 7/5/2007 | See Source »

...they hadn't been invited to El Bulli, the Flögels' dinner there would have set them back nearly $500. By the end of their meal, Franziska, an architect, and Gerhard, a civil engineer, had succumbed to Adrià's peculiar magic. "I was astonished the whole time I was eating," says Francisca. Her husband added: "This is a new way to create taste. When you're here, it's clear that it's art." Perhaps. But by the time Adrià's diners have worked their way through those 33 dishes, such abstract questions tend to fade into...

Author: /time Magazine | Title: Tastemaker | 7/5/2007 | See Source »

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